OFFTHARECORDDEE PRESENTS
#NEWCLE
Inspired by the city. Built for what’s next.
Learn the meaning
This isn’t just a design.
#NEWCLE is about where Cleveland has been, what it represents, and where it’s trying to go. Every version of the design carries a different piece of that story.
The Skyline
The Skyline represents legacy. The Terminal Tower stood as one of the tallest buildings in the world when it was completed. That matters because it reflects a time when Cleveland stood tall on a global level. In #NEWCLE, the skyline is there to remind us what this city has been and what it can still become.
Why CLE
CLE is more than shorthand. It’s the airport code that gives Cleveland visibility beyond the city itself. It represents movement, reach, and global recognition. In #NEWCLE, CLE stands for a city that deserves to be seen bigger than people often frame it.
The Gradient
The Gradient #NEWCLE design represents a new day in Cleveland. It points to momentum, growth, and the push toward winning. It’s about transition not staying stuck in the same story, but moving toward something better.
Stamped
The Stamped #NEWCLE design represents being from Cleveland and understanding that this is a mentality, not a slogan. It speaks to natives, to people who know the city from the inside, and to those who understand that pride in Cleveland comes with grit, memory, and perspective.
Be part of #NEWCLE
If the message speaks to you, wear it. Shop the collection and support the movement.
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